Dog training business

Susan Bulanda’s books

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With the holidays approaching I thought I would post about the books that I have written. They make wonderful gifts to friends and family as well as yourself. If you order from my website you will get an autographed copy. PLEASE NOTE that if you live outside the United States you need to contact me for the cost of postage, the postage on my website is only for the US. The cost of mailing the books outside of the US often costs more than the book so if you can get it through Amazon or a local book store you will save a substantial amount of money. Also note that all of my books are traditionally published by established publishers.

The Business of Dog Training: How to Succeed as a Successful Dog Trainer – will guide you through every aspect of running dog training business from what kind of trainer you want to be to how to deal with clients. This is a must have book for those people who want to become dog trainers as well as those who already have a business.     2024 First Place Dog Writers Association of America – Maxwell Award

Miitary Dogs of WWII – covers all the countries involved in WWII. It names famous dogs as well as mascots. It covers the dogs that served as SAR dogs in England, helping to find buried people in bombed buildings. It explains training methods as well as the missions that the dogs went on and how they saved lives. There are about 100 photos included in the book.      2023 First Place Dog Writers Association of America- Maxwell Award

K9 Obedience Training: Teaching Pets and Working Dogs to be Reliable and Free-Thinking.  This explains how to teach a dog the basic obedience that is the foundation for all other training. The methods used in this book allow the dog the freedom to think for themselves rather than perform robotically where creativity is discouraged. Free-Thinking is necessary for all working dogs. Obedient disobedience is also covered. The book explains what not to do and why. Some fun tricks are included.

K9 Search and Rescue Troubleshooting: Practical Solutions to Common Search-Dog Training Problems – explains the typical SAR dog training problems and offers solutions for the SAR dog handler. The solutions apply to all disciplines in canine search and rescue. It explains how the puppy stages of development can have lasting effects on the behavior and training of a dog. Often people adopt an older dog to train and do not understand why the dog behaves the way it does, this book gives insight to those issues. Although K9 Search and Rescue Troubleshooting: Practical Solutions to Common Search-Dog Training Problems is written for the SAR dog handler, the information contained in it applies to many training issues that are not related to SAR.      2020, Certificate of Excellence, Dog Writers Association of America.      2018, First Place, National League of American Pen Woman.

Soldiers in Fur and Feathers: The Animals That Served in WWI – Allied Forces: A unique, collection of accounts about many different animals that served in WWI. There are many rare photos. What is especially interesting about this book is that it includes many of the mascots that the soldiers kept. Some went into the trenches with the men. For example, there is an account about how a cat saved the life of a soldier, how a pair of geese slated to be Christmas dinner wound up being kept as mascots, and one soldier had a huge Golden Eagle as a pet. WWI was a transitional war from animal power to mechanization, therefore many species of animals served, such as oxen, horses, mules, camels, pigeons, and dogs in many capacities. 2012: Second Place Winner, National League of American Pen Women, Finalist for the Alliance of Purebred Dog Writers Arthur Award,      Certificate of Excellence for the Cat Writers Association of America.

Faithful Friends: Holocaust Survivors Stories of the Pets Who Gave Them Comfort, Suffered Alongside Them and Waited for Their Return: The only book written about the animals of the Holocaust victims, recording a part of history that has been overlooked. Some of the stories are sad and some joyous, but all are a part of history. Learn about Nicholas the French Bulldog owned by a woman who was part of the French resistance, and how he came to tour with the German army. Also, the dogs who somehow survived the war and were reunited with their owners and many other stories about dogs and cats.      2012: Dog Writers Association of America, Maxwell Award,     Certificate of Excellence Cat Writers Association, 2012; National League of American Pen Woman 2nd place  

God’s Creatures: A Biblical View of Animals explains the role that animals play in the Bible and how God uses them. It explores the nature of animals and miracles that involve them. It answers questions such as, do animals go to heaven, do they know and obey God, can they be evil?

Boston Terriers, a book all about this wonderful breed of dog. Learn about their care, training and personality. The book has fun sidebars that give personal accounts of Boston terriers.        2002 – First Place Maxwell Award for the Dog Writers Association of America (only available on Amazon)

Ready: The Training of the Search and Rescue Dog: Adopted worldwide as the training book for SAR dogs. This book has been in print since 1994 and is in its second edition. It gives the SAR dog handler a training plan for all disciplines of canine search and rescue.       First place for the National League of American Pen Woman, 1996. Also nominated best book of the year, 1994 Dog Writers Association.

Scenting on the Wind: Scent Work for Hunting Dogs: helps the hunting enthusiast understand how weather, wind and terrain features affect scent. It is a great aid for people who compete in field trials or who do any kind of scent work with dogs. Only available from the author’s website http://www.sbulanda.com

Real Estate Today, Seller Beware! – explains how to save thousands of dollars when selling your house. Available on Amazon

Susan Bulanda’s The Business of Dog Training Earns Spot as DWAA Finalist

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by guest blogger Anthony Raymond Michalski

Ms. Bulanda’s The Business of Dog Training Named DWAA Writing Competition Finalist

Wilkes-Barre, PA, January 8, 2025 – Kallisti Publishing is proud to announce that Susan Bulanda’s The Business of Dog Training: How to Succeed as a Professional Dog Trainer has been recognized as a finalist in the 2024 Dog Writers Association of America (DWAA) Writing Competition in the Reference category. This prestigious honor underscores the book’s value as an essential resource for professional dog trainers.

The recognition comes as the DWAA prepares to host its first in-person awards banquet in five years on February 8, 2025, at the historic Hotel New Yorker in New York City. The event, held during Westminster Week, celebrates the accomplishments of writers, journalists, and creators dedicated to the world of dogs. Finalists in each category are eligible to win the coveted Maxwell Medallion, the DWAA’s highest honor, which is awarded by an independent panel of judges.

Written by veteran dog trainer and educator Susan Bulanda, The Business of Dog Training offers readers essential insights on building and growing a successful dog training business, covering everything from business management and marketing to advanced training techniques. “I’ve dedicated my career to helping people and their dogs thrive together,” said Bulanda. “This book is my way of giving trainers the tools they need to succeed not just with dogs, but in the business world too. It’s an honor to see it recognized by the DWAA.”

Founded in 1935, the Dog Writers Association of America is the premier organization for professionals in dog-related media, recognizing excellence and fostering a community that shares a passion for canine companionship.

For more information about The Business of Dog Training or to schedule an interview with Susan Bulanda, please contact Anthony Raymond at Kallisti Publishing Inc.

Kallisti Publishing Inc. makes the “Books You Need to Succeed” — personal development, inspirational, and business books that expand the mind, generate ideas, and grow profits and is the home to prestigious authors who are leaders and experts in their field. Kallisti Publishing Inc. is located in Wilkes-Barre, Pennsylvania and sells traditional books and ebooks through distributors and retailers, direct to the reader, and in bulk to companies and organizations.

Press Contact:   

Anthony Raymond Michalski
ph (570) 825-3598 • editor@kallistipublishing.com • http://www.KallistiPublishing.com

Sit, Stay, Prosper: How Dog Training Became a Big Business

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by guest blogger, Kallisti Publishing

The next time you pass a well-behaved dog walking serenely on a leash, tail wagging in perfect harmony with its owner, take a moment to appreciate the silent partner in that picture-perfect moment: the dog trainer. Behind every happy canine and relieved pet parent, there’s likely a professional who taught Fido how to sit, stay, and maybe even stop chewing the couch cushions.

Dog training has quietly grown from a charming pastime into a booming industry that combines passion, practicality, and profit. As Americans pour billions of dollars annually into their pets, the demand for professional trainers has skyrocketed. For those who love dogs and want to make a career out of that affection, it’s never been a better time to enter the field.

“Dogs are family now,” says Susan Bulanda, a veteran trainer, internationally recognized canine behavior expert, and author of The Business of Dog Training: How to Succeed as a Professional Dog Trainer (Kallisti Publishing, 2024). “People are investing in their pets like never before, and that includes making sure they’re well-trained and happy. This shift has created incredible opportunities for trainers.”

A Pawsitively Booming Industry

Gone are the days when dog training was little more than a niche service. Today, the industry offers a dazzling array of opportunities. Trainers can specialize in everything from puppy socialization and basic obedience to advanced fields like agility sports, therapy dog certification, and service dog training.

Jessica Ramirez, a trainer based in Austin, Texas, discovered this firsthand. “When I started during the pandemic, I thought I’d stick to basic obedience classes,” she says. “But the demand kept growing—puppy owners wanted socialization, working professionals needed help with separation anxiety, and a surprising number of people wanted their dogs to learn fun tricks.”

Ramirez now runs a six-figure business with three employees, offering services that range from one-on-one consultations to group classes and even virtual training. “It’s incredible how many options there are,” she adds. “This isn’t just a job—it’s a lifestyle.”

And it’s a lucrative one. The American Pet Products Association (APPA) reports that spending on pet services, including training, reached over $11 billion in 2023. With 65 million American households owning at least one dog, this number is only expected to grow.

Why Now?

The rise of the dog training industry can be traced to several factors. For one, the pandemic prompted a nationwide “puppy boom.” Millions of Americans adopted pets, often for the first time, and quickly realized they needed help teaching their new companions how to behave.

“Pandemic puppies changed everything,” says Andrew Mitchell, a Denver-based trainer who left his corporate marketing job to pursue his passion for working with dogs. “Suddenly, people were home all day with these energetic animals and had no idea how to handle them. That’s when trainers became essential.”

Urbanization is another driver. As more people move into cities and apartments, the importance of having a well-behaved dog grows. “A barking or aggressive dog can strain relationships with neighbors,” says Bulanda. “Training ensures harmony in these close-quarters living situations.”

Moreover, dogs are no longer seen as just pets—they’re companions, family members, even emotional support systems. “Training isn’t about control anymore,” Bulanda adds. “It’s about communication. People want to connect with their dogs, and trainers help make that possible.”

The Joys and Challenges of Training

Despite the industry’s many rewards, dog training isn’t without its challenges. Trainers must master both canine behavior and human psychology. “Training a dog is often the easy part,” says Mitchell. “The harder part is teaching the owners. You need to be patient, empathetic, and a great communicator.”

For Ramirez, the emotional rewards outweigh the challenges. She recalls working with a rescue dog named Daisy who had a deep fear of loud noises. “Her owners were ready to give up,” Ramirez says. “But after weeks of gradual training, Daisy became a completely different dog—confident and calm. Seeing that transformation is why I do this.”

Bulanda agrees. “Training changes lives—for the dog and the family. It’s one of the most meaningful careers you can have.”

How to Get Started

Starting a dog training business is surprisingly accessible. Most trainers begin with a certification from organizations like the International Association of Canine Professionals or the Certification Council for Professional Dog Trainers. These programs teach foundational skills, from reading canine body language to implementing training techniques.

For those serious about building a career, resources like Bulanda’s The Business of Dog Training offer valuable guidance. The book provides practical advice on everything from understanding dog behavior to marketing services and managing a business. Drawing on decades of experience, Bulanda outlines the path to becoming a successful trainer in an increasingly competitive field.

“You don’t need a huge investment to start,” she says. “A few basic tools, some education, and a lot of dedication can go a long way.”

The Future of Dog Training

The industry’s growth shows no signs of slowing down. As more Americans embrace the human-animal bond, the demand for skilled trainers will only increase. This expansion opens the door for innovation, such as virtual training programs, mobile apps, and training packages tailored to specific breeds or behavioral issues.

“Dogs are incredibly adaptable, and so is this industry,” says Mitchell. “There’s always room for new ideas and approaches.”

For those considering a career change or looking for a side hustle, dog training offers a unique blend of profitability and purpose. It’s a career that allows people to work with animals, help others, and build a business—all while enjoying the companionship of man’s best friend.

“Dogs bring joy, loyalty, and love into our lives,” Bulanda reflects. “As trainers, we have the privilege of helping them thrive while creating lasting bonds with their owners. It’s a career filled with heart, and it’s one I’d recommend to anyone who loves dogs and wants to make a difference.”

A Career That Changes Lives

Whether you’re looking to leave behind the corporate grind or turn your passion for animals into a thriving business, dog training offers endless opportunities. With the right skills, a willingness to learn, and resources like The Business of Dog Training, you can build a career that’s not only financially rewarding but emotionally fulfilling.

So, the next time you see a dog sitting calmly at its owner’s feet or walking politely on a leash, remember: that’s the work of a trainer. And it might just be your next great career move.