by guest blogger, Kallisti Publishing
The next time you pass a well-behaved dog walking serenely on a leash, tail wagging in perfect harmony with its owner, take a moment to appreciate the silent partner in that picture-perfect moment: the dog trainer. Behind every happy canine and relieved pet parent, there’s likely a professional who taught Fido how to sit, stay, and maybe even stop chewing the couch cushions.
Dog training has quietly grown from a charming pastime into a booming industry that combines passion, practicality, and profit. As Americans pour billions of dollars annually into their pets, the demand for professional trainers has skyrocketed. For those who love dogs and want to make a career out of that affection, it’s never been a better time to enter the field.
“Dogs are family now,” says Susan Bulanda, a veteran trainer, internationally recognized canine behavior expert, and author of The Business of Dog Training: How to Succeed as a Professional Dog Trainer (Kallisti Publishing, 2024). “People are investing in their pets like never before, and that includes making sure they’re well-trained and happy. This shift has created incredible opportunities for trainers.”
A Pawsitively Booming Industry
Gone are the days when dog training was little more than a niche service. Today, the industry offers a dazzling array of opportunities. Trainers can specialize in everything from puppy socialization and basic obedience to advanced fields like agility sports, therapy dog certification, and service dog training.
Jessica Ramirez, a trainer based in Austin, Texas, discovered this firsthand. “When I started during the pandemic, I thought I’d stick to basic obedience classes,” she says. “But the demand kept growing—puppy owners wanted socialization, working professionals needed help with separation anxiety, and a surprising number of people wanted their dogs to learn fun tricks.”
Ramirez now runs a six-figure business with three employees, offering services that range from one-on-one consultations to group classes and even virtual training. “It’s incredible how many options there are,” she adds. “This isn’t just a job—it’s a lifestyle.”
And it’s a lucrative one. The American Pet Products Association (APPA) reports that spending on pet services, including training, reached over $11 billion in 2023. With 65 million American households owning at least one dog, this number is only expected to grow.
Why Now?
The rise of the dog training industry can be traced to several factors. For one, the pandemic prompted a nationwide “puppy boom.” Millions of Americans adopted pets, often for the first time, and quickly realized they needed help teaching their new companions how to behave.
“Pandemic puppies changed everything,” says Andrew Mitchell, a Denver-based trainer who left his corporate marketing job to pursue his passion for working with dogs. “Suddenly, people were home all day with these energetic animals and had no idea how to handle them. That’s when trainers became essential.”
Urbanization is another driver. As more people move into cities and apartments, the importance of having a well-behaved dog grows. “A barking or aggressive dog can strain relationships with neighbors,” says Bulanda. “Training ensures harmony in these close-quarters living situations.”
Moreover, dogs are no longer seen as just pets—they’re companions, family members, even emotional support systems. “Training isn’t about control anymore,” Bulanda adds. “It’s about communication. People want to connect with their dogs, and trainers help make that possible.”
The Joys and Challenges of Training
Despite the industry’s many rewards, dog training isn’t without its challenges. Trainers must master both canine behavior and human psychology. “Training a dog is often the easy part,” says Mitchell. “The harder part is teaching the owners. You need to be patient, empathetic, and a great communicator.”
For Ramirez, the emotional rewards outweigh the challenges. She recalls working with a rescue dog named Daisy who had a deep fear of loud noises. “Her owners were ready to give up,” Ramirez says. “But after weeks of gradual training, Daisy became a completely different dog—confident and calm. Seeing that transformation is why I do this.”
Bulanda agrees. “Training changes lives—for the dog and the family. It’s one of the most meaningful careers you can have.”
How to Get Started
Starting a dog training business is surprisingly accessible. Most trainers begin with a certification from organizations like the International Association of Canine Professionals or the Certification Council for Professional Dog Trainers. These programs teach foundational skills, from reading canine body language to implementing training techniques.
For those serious about building a career, resources like Bulanda’s The Business of Dog Training offer valuable guidance. The book provides practical advice on everything from understanding dog behavior to marketing services and managing a business. Drawing on decades of experience, Bulanda outlines the path to becoming a successful trainer in an increasingly competitive field.
“You don’t need a huge investment to start,” she says. “A few basic tools, some education, and a lot of dedication can go a long way.”
The Future of Dog Training
The industry’s growth shows no signs of slowing down. As more Americans embrace the human-animal bond, the demand for skilled trainers will only increase. This expansion opens the door for innovation, such as virtual training programs, mobile apps, and training packages tailored to specific breeds or behavioral issues.
“Dogs are incredibly adaptable, and so is this industry,” says Mitchell. “There’s always room for new ideas and approaches.”
For those considering a career change or looking for a side hustle, dog training offers a unique blend of profitability and purpose. It’s a career that allows people to work with animals, help others, and build a business—all while enjoying the companionship of man’s best friend.
“Dogs bring joy, loyalty, and love into our lives,” Bulanda reflects. “As trainers, we have the privilege of helping them thrive while creating lasting bonds with their owners. It’s a career filled with heart, and it’s one I’d recommend to anyone who loves dogs and wants to make a difference.”
A Career That Changes Lives
Whether you’re looking to leave behind the corporate grind or turn your passion for animals into a thriving business, dog training offers endless opportunities. With the right skills, a willingness to learn, and resources like The Business of Dog Training, you can build a career that’s not only financially rewarding but emotionally fulfilling.
So, the next time you see a dog sitting calmly at its owner’s feet or walking politely on a leash, remember: that’s the work of a trainer. And it might just be your next great career move.
A Blog by Susan Bulanda 